Hello! I'm Edu.

Hello! I'm Edu.

Hello! I'm Edu.

My background

My background

My name is Eduardo Conceição and I'm a multidisciplinary Designer with a background in Graphic Design and Product Design, with almost 20 years of experience, based in Rio de Janeiro, Brazil.

My name is Eduardo Conceição and I'm a multidisciplinary Designer with a background in Graphic Design and Product Design, with almost 20 years of experience, based in Rio de Janeiro, Brazil.

I began my career at some design studios where I developed various graphic pieces, editorial lines, fashion and art catalogs, visual identities, packaging, visual merchandising, typography, sales stands, and environmental signage. I also contributed to the development of physical products such as furniture and household items.

I began my career at some design studios where I developed various graphic pieces, editorial lines, fashion and art catalogs, visual identities, packaging, visual merchandising, typography, sales stands, and environmental signage. I also contributed to the development of physical products such as furniture and household items.

At a certain point, I decided to transition to digital and dove right in. I was invited to work with UI and Visual Design for InBrands' e-commerce, one of the largest fashion companies in the country, which owns brands such as Richards, Ellus, Tommy Hilfiger, Salinas, among others.

At a certain point, I decided to transition to digital and dove right in. I was invited to work with UI and Visual Design for InBrands' e-commerce, one of the largest fashion companies in the country, which owns brands such as Richards, Ellus, Tommy Hilfiger, Salinas, among others.

Shortly after, I received an invitation to join the Innovation team at Lojas Americanas, one of the top 5 retailers in the country. There I was able to combine UI, UX, and Service Design to improve internal processes and, most importantly, boost sales in physical stores.

After 4 years, I joined Grupo Globo, the country's largest media outlet, with the mission of increasing digital subscriptions for newspapers and magazines, converting analog users and reducing churn.

Shortly after, I received an invitation to join the Innovation team at Lojas Americanas, one of the top 5 retailers in the country. There I was able to combine UI, UX, and Service Design to improve internal processes and, most importantly, boost sales in physical stores.

After 4 years, I joined Grupo Globo, the country's largest media outlet, with the mission of increasing digital subscriptions for newspapers and magazines, converting analog users and reducing churn.

Currently

Currently

Finally, I arrived at DeepHow, an innovative AI-based platform that transforms complex technical knowledge into accessible training videos. For the past five years, my main role has been designing the consumption experience, shaping how users interact with the product. During this time, I have been involved in all aspects of design and development, and I take pride in knowing every pixel, interaction, and feature in detail.

Finally, I arrived at DeepHow, an innovative AI-based platform that transforms complex technical knowledge into accessible training videos. For the past five years, my main role has been designing the consumption experience, shaping how users interact with the product. During this time, I have been involved in all aspects of design and development, and I take pride in knowing every pixel, interaction, and feature in detail.

20+

20+

Countries using

Countries using

100+

100+

Large manufacturing companies

Large manufacturing companies

1M+

1M+

Views

Views

Resume

Resume

Company

Role

Period/ work arrangement

DeepHow

Sr. Product Designer

August 2020 – Present

Full Remote

Editora Globo

UX/ UI Designer

April 2018 - August 2020

Hybrid, Rio de Janeiro

Lojas Americanas

UX Designer

October 2013 - March 2018

Rio de Janeiro

InBrands

UI Designer

November 2011 - June 2013

Rio de Janeiro

MODO Insights & Branding Lab

MODO Insights
& Branding Lab

Graphic Designer

November 2011 - June 2013

Rio de Janeiro

How do I get the things done

How do I get the things done

1. Discovery

This phase focuses on exploring the problem space widely to gain deep insights, understanding and anticipating user needs to create intuitive, user-centered solutions, while also aligning with business objectives.

2. Define

Insights collected during discovery are synthesized into a clear, actionable problem statement during the Define phase. This helps to focus the design efforts on the core issues

3. Explore, design, validate

Bring ideas to life by building wireframes, low to high-fidelity prototypes for iteration and testing. By testing early and often with users, we can quickly validate assumptions and refine the experience with real feedback."

4. Deliver and ensure quality

I translate concepts into detailed specs and collaborate with engineering throughout implementation. Staying involved in usability testing and QA helps me safeguard consistency and quality in the final product.

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